Posts Tagged ‘michel fortin’

Internet Marketing & WordPress: Nancy Andrews Was Right – Forget Social Networking »

Written by Zain on April 26th, 2008
{ 28 comments }

Just a quick post about something I’ve been meaning to test on WordPress for a couple of weeks now. The idea comes from Nancy Andrews LiveBlueprints.com vNews (non affiliate link) on 7th April 2008 which looked really interesting:

“Blog posts work *REALLY* quickly. Forget Social Media”.

I’m going to summarise the essence of what she said in the vNews: basically, Social Media like Facebook and all of the other community type Web 2.0 sites aren’t really viable as Internet Marketing tools. It’s a controversial position but one also echoed by Michel Fortin in his excellent post “Is Facebook A Viable Marketing Tool?“.

Now, I’m not a natural Marketer – I’m willing to admit that – although I do happen to think that they might be right on this point.

Why?

Because here’s the proof that I’ve just found out for myself which I’ve screengrabbed for you:

Social Networking (Web 2.0) vs Blogging (Web 1.0). FAQ-Tastic Keyword Phrase Indexed In 20 Minutes. See the results »

Michel Fortin ROCKS! »

Written by Zain on July 1st, 2007
{ 3 comments }

I have a confession to make (don’t you just love that opening line?). A couple of months ago, I’d never even heard of Michel Fortin. I couldn’t even pronounce his name as I couldn’t work out if it was “Me-Shell Four-tuhn” (as it appear’s French in orgin) or just plain “Michael Fort’in” (Americanised). I had no idea who he was or what he did until I got an email from my very clued up Internet Marketing friend, Saumil, in India

Basically, I’d just released this plugin (an update are coming soon, I promise) and I get this email from Saumil saying how this guy Michel Fortin had written a very nice review about FAQ-Tastic.

My initial response was like “Cool! …uh, who’s Michel Fortin?” and his reply was along the lines of “ARE YOU OUT OF YOUR MIND?” (okay, so I’m paraphrasing for dramatic effect here!). He went on to explain how Michel’s actually really big in the copywriting niche and has a huge list and usually charges for reviews – so basically I’d already made my money back on the plugin I’d commissioned!

Nice.

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