Kajagoogoo? Kaja-Whatta? KAJABI!

I’ve not written a blog post in ages. Quite frankly, I was losing faith in Internet Marketing as well as looking to get out of the Web Development business. Y’know what? I think it’s nearly time for me to quit the web game. I’ve been online since the end of 1994 and things have changed quite a bit. I’ve been in Web Development (building and project managing) for over 10 years. What I’ve seen today has put the nail in the coffin and made me realise that it’s either time to up the ante or fold. It may well be the latter.

And it all started with an email from Frank Kern…

Now, in the last year or so, I’ve actually been pretty good in NOT buying into *any* more Internet Marketing programs or believing any more of the hype. And, that’s just what most of it is – hype. I’ve been very selective about which products I add my email address into those opt-in boxes. I know the drill. Sign up – get spam. Not just email about the product, but emails every day for the rest of your life! WTF? I hate that… so I tend to use the “unsubscribe” quite a bit.

There’s now too much spam. There’s no integrity. There’s nothing worth buying (or promoting) any more.

Or so I thought…

Admittedly, I do still get emails from a few Internet Marketers – namely, Andy Jenkins, Frank Kern, Dan Thies, Eban Pagan and a few others. I don’t really read them. Usually, it’s a sales pitch aimed at buying “someone elses product”. Don’t get me wrong – I’m not griping about their content… or the amount of spammy stuff masquerading as content… these guys “Internet Marketers” and that’s what they do. I’d be worried if they *didn’t* try and sell me something! They do it well – some better than others – and often (when I have time), I usually look at the emails, mainly to see “how” they’re doing things and NOT to buy the product.

Of the few Marketers, today the email which caught my eye was from Frank Kern.

Why?

Because Frank doesn’t spam me. He sends out around 2 to 4 emails PER MONTH. I like that. So when he does, more often than not, Franks email stands out from the other guys who send out emails EVERY DAY (and subsequently get me frustrated enough to hit that UNSUBSCRIBE button!). Note: if you’re one of these guys – listen up and pay attention – 1) you’re just noise, 2) I’m not even going to bother looking at what you’re pitching, 3) you’re going to get filtered/unsubscribed, 4) I’ll never trust you ever again… EVER!

So, what was it about Franks email that got me interested?

Firstly… well, there was one. And one a few days ago (which I didn’t read).

Secondly, the subject was in CAPs. Frank is usually polite, so capitalisation (UK spelling, okay? ) stands out.

Thirdly, it said “GREAT NEWS”. Which I’ve come to know is Frank offering something of his own which is usually better than the product being offered! (Good marketing trick for off-loading any old stuff while upselling to another product later on, btw).

What you’re probably wondering is “what was in the email?“. Good question.

The first line read: “I want to warn you in advance that I fully plan to promote the bejeezus out of this:“. Note: see what he did there? No “Hi [firstname]” or formalities – went straight for the kill. This guy doesn’t mess about… Gotta love Frank’s style! (And I do!)

It was then followed by a link for the product (amended – I’ll tell you why later†):

http://knowledgeconstructs.com/recommends/Kajabi/3/ (affiliate link).

Then a quick explanation that it’s what Frank used to automate stuff and build his recent sites.

What was the product he was promoting? It’s “KAJABI” (caps for emphasis).

If you’ve never heard of it, don’t worry… neither had I until today. Then again, I’ve been out of touch with Internet Marketing for a while now (for good reason – namely, that in recent times, it feels like I’m selling my soul to Satan pitching things or like I’ve felt unclean just being associated with it!).

Anyway, like I mentioned earlier, Kajabi is (for me anyway) the nail in the coffin. If you look at my last post, I was aiming to try and teach WordPress skills. Y’know what? I don’t think I’m even going to bother any more… Why?

• Kajabi is going to be a WordPress killer.
• Kajabi is going to be a shopping cart killer.
• Kajabi is going to kill landing page generation software.

Well… not completely dead. But mostly dead…

What Kajabi does for Internet Marketing is… well, loads! It’s a fully blown application, “created by Internet Marketers for Internet Marketers“. And it seems to be done with few clicks of a button:

• Landing pages – check.
• Squeeze pages – check.
• Product launches – check.
• Sales funnels – check.
• Auto-responder integration – check.
• Payment integration – check.
• Membership portal – check.
• Timed Members Content Delivery – check.
• Pre-built, tried & tested templates – check.
• Video & multimedia downloads – check.
• Mobile device (iPad/iPhone/Android) compatible content generation – check.
• …and the list goes on!

I watched the video and was completely blown away. Kajabi seems to be able to build a really well designed site with all the benefits of the Internet Marketing sales processes.

My days as a WordPress Developer are numbered… Unless you want a shopping cart added to a WordPress site or some virtual product shots for to add to your Kajabi site… I don’t think Kajabi has a shopping cart built in. Then again, I’m sure it will only be a matter of time…

Kajabi is really well thought out. And it should be – it’s the brainchild of Andy Jenkins (my hero! ), Kenny (?), and Travis (?). Note: I have *a lot* of time for Andy Jenkins. He’s one of the only Internet Marketing “Guru’s” that I really respect and admire. Apart from being funny, the guy has real integrity – not many people (Guru’s or not) that I can say that about. I know as I met him at a StomperNet conference once and he’s actually a nice guy who has time for people.

†Anyhoo… Just like Frank said: “I want to warn you in advance that I fully plan to promote the bejeezus out of this“. Even if I am one of the Worst Internet Marketing Copywriters, I’ve witnessed something today that actually made me motivated enough to try and promote it!

If you missed it, here are my affiliate links for Kajabi. I hope you don’t mind – feel free to click on them and see what the hype is about:

http://knowledgeconstructs.com/recommends/Kajabi/1/ (1st video – “What is Kajabi” – 24 minutes)

http://knowledgeconstructs.com/recommends/Kajabi/2/ (The “Need For N.I.C.E” PDF Report)

http://knowledgeconstructs.com/recommends/Kajabi/3/ (2nd video – “Get Kajabi” – 59 minutes 29 seconds)

And like any great product, Andy’s got that Free Trial thing down.

Even if you don’t buy the product, if you’re an Internet Marketer then, at the very least, have a look. Mainly because Kajabi isn’t just a platform for your marketing – the videos, pdfs, opt-ins etc. – this launch will show you how excellent marketing can be done. It’s not just hype – it actually looks awesome.

There’s something to be learned here…

For me, that would be “I’m out of a job”.

…Anyone want to recruit a WordPress Development Hack? Will work for food…

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Posted on Wednesday, October 13th, 2010.
Categories: Cool, Internet Marketing, SEO, Small Business.
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