Google Analytics Code Update

Written by Zain on December 15th, 2007
{ 1 comment }

Looks like Google has just updated their Analytics code from the legacy “urchin.js” file to a new file called “ga.js”.

Apparently, according to the Analytics website, this new tracking code will enable you to “to gain access to a wide range of exciting new features as they become available“.

Anyone have any ideas what the new features might be?

Whatever it is, just remember not to put *both* codes into your pages!

Looks like a few WordPress plugins might need a bit of a code revamp to ensure these changes are up to date… (naming no names - Mr Godley! :P ).

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One Response to “Google Analytics Code Update”

  1. BlackHat Planet » Blog Archive » Google Analytics Code Update - internet marketing, seo, internet marketing online, seo services, internet marketing tool, dw230 seo, internet marketing strategy, company seo, internet marketing services, intern Says:

    [...] Zain wrote an interesting post today onHere’s a quick excerptLooks like Google has just updated their Analytics code from the legacy “urchin.js” file to a new file called “ga.js”. Apparently, according to the Analytics website, this new tracking code will enable you to “to gain access to a wide … [...]


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